Arts Career Trainer Mentor
Annabelle Drumm Arts Workshops available in or out of Sydney Australia
There are many courses and diplomas in the world teaching how to perfect the craft and skills of a professional Visual or Performing Artist. However, many of these courses are sadly lacking in the business side of Show Business. How to set up as an independent freelancer, how to work with Agents and Managers, building a unique brand, coping with feast or famine money flow, building a following and negotiating contracts.
Annabelle Drumm uses her many years of experience to create workshops for Artists bespoke to their level and needs.
Her background includes 9 years as a professional Performing Artist, 6 years Artistic Director of a self sustaining Dance Company and 15 years running a multi-national Booking Agency for Performers.
Annabelle moved into Creative Business Coaching in 2009 for professionals and entrepreneurs. Here she found much of her knowledge and skills in business were transferable to many creative industries – writing, media, sports, design, entertainment, marketing and advertising.
Business Coaching is a lucrative business but she felt the people that needed her most were the Artists who didn’t have the money for one-to-one coaching. So, she has created a series of career and business workshops specifically for Artists. Beginner workshops help secondary students and tertiary level students launch into a professional career. Mid-level workshops go into more detail for professionals wanting to refine their offering, work smarter not harder and build their brand.
Each workshop is offered as 2 x 4 hours a week apart. This way there is not so much information as to overwhelm. Plus, the week in between allows students to integrate their learning, get homework done and report back the next week with their results.
It is recommended you consider spreading the workshops over a year – say one workshop each quarter which makes it easy for you to include in your annual budget.
Smaller groups mean the students get more personal attention – preferably 5-10 participants. Larger groups are possible but will be less bespoke.
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Arts Career Training Topics
Topics customised to match the student level and needs might be chosen from these examples …
| Career and lifestyle design | Building your Brand |
| Building your network | Building your audience |
| Budget on a shoestring | Finding your niche |
| Finding your purpose | Commercial work |
| Finding clients | Finding funding |
| Dealing with clients | The process of a job |
| Writing quotes | Sealing the deal |
| Dealing with Agents/Managers | The Corporate world |
| Strings to your bow | Stand out Marketing |
| Being the true Professional | Handling complaints |
| Chasing bad debts | Get the paperwork done |
| Negotiating | Managing income |
| Managing Stress and Burnout | Work life balance |
| Coping with success/failure | Stage craft |
| Stage fright | Audition nerves |
| Spiritual fulfilment | Getting gigs |
| Avoiding Writer’s block | Time management |
| Multiple streams of income | Resilience |
| Motivation | … the list goes on. |
Can’t find the topic you are looking for? Feel free to suggest it when you enquire. If Annabelle has the knowledge to help you, she will. She also has no problem with letting you know if it’s not a topic for which she is best suited.
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Testimonials
Awesome! Very encouraging and motivational. Inspired me to keep going.
Student Yasmin A.
Really engaging and knowledgeable. Really cared about helping and empowering.
Student Wesley S.
The course was so inspiring and beneficial and has made me feel so much more hopeful and equipped for a career in music and the different forms that can take.
Student
There are plenty of general business coaches and mentors around, but many provide only very broad, high level, sweeping generalisations from a corporate, organisational sense – most of which are not particularly applicable for emerging artists. Annabelle’s sessions were full of practical advice, specifically related to the art’s industry….
As a pathways initiative, the course she delivered provided a critical link between tertiary studies and launching as a resilient, independent professional readying the participants for future creative work… she delivered so much more than expected.
Penrith Conservatorium, Sydney Australia
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Follow up is crucial to maximise integration of the learning from the workshops. Annabelle provides a support network on DrummRoll Backstage where Artists can watch Annabelle’s behind the scenes interviews. These feature Professionals talking about how they built their careers giving their best tips and advice. As the numbers in this group grow, there will be more resources to hold panel discussions with guest speakers plus regular Q and A sessions for Artists.
Book Annabelle Drumm for your next Arts Career training workshops
Based in Sydney Australia – available to travel.
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Visit DrummRoll Backstage for behind the scenes Performing Arts Career interviews with Annabelle Drumm.