Annabelle Drumm on stage as Anchor Host at the Joan Sutherland Centre.

CREATIVE BUSINESS COACHING – SYDNEY, AUSTRALIA & ONLINE

The coach who has

actually done it

— many times over.

30 years building real businesses

ICF Certified Coach

Neuroleadership trained

The problem with most coaching

Have you been coached by someone who’s never built anything?

  • Your coach gives you frameworks that work in corporate — but you run a creative business, and the rules are different.
  • Sessions feel energising in the room, then you leave and nothing actually changes.
  • You’re getting strategies, but no-one’s helping you dismantle the mental obstacles that keep stopping you from executing them.
  • You suspect your coach has never felt the specific loneliness of being a creative professional trying to run a business at the same time.
  • You’ve had coaches before. Good results weren’t guaranteed — or delivered.

A different kind of Coach

Annabelle Drumm has co-founded and run an entertainment booking agency representing 300 artists across Australia and New Zealand. She has performed professionally as a dancer, actor, and broadcaster — including to 600,000 radio listeners and on television for clients including Air New Zealand, Coca Cola, and Fisher & Paykel.

She has coached business owners in media, entertainment, advertising, and the arts to results including 400% income growth in six months and 600% company growth in a year. She is ICF certified and Neuroleadership trained.

She understands creative temperaments — not as a theory, but as someone who has one herself, has performed under pressure, and has learned to channel it into consistent, high-level output.

When you work with Kitegirl, you get strategy, operational clarity, and the kind of deep personal coaching that dissolves the real obstacles — the ones you’ve never said out loud to a colleague.