The coach who has
actually done it
— many times over.

Have you been coached by someone who’s never built anything?

• Your coach gives you frameworks that work in corporate — but you run a creative business, and the rules are different.
• Sessions feel energising in the room. You leave and nothing actually changes.
• You’re getting strategies, but no-one’s helping you dismantle the mental obstacles that keep stopping you from executing them.
• Your coach has never felt the specific loneliness of being a creative professional trying to run a business at the same time.
• You’ve had coaches before. Good results weren’t guaranteed — or delivered.

Annabelle Drumm has co-founded and run an entertainment booking agency representing 300 artists across five cities. She has performed professionally as a dancer, actor, and broadcaster — including seven years as a Breakfast Radio Host at Fine Music 102.5 FM Sydney, the top presenting slot in any radio station, and on television for clients including Air New Zealand, Coca Cola, and Fisher & Paykel.

She has coached business owners in media, entertainment, advertising, and the arts to results including 400% income growth in six months and 600% company growth in a year. She is ICF certified and Neuroleadership trained.

She understands creative temperaments — not as a theory, but as someone who has one herself, has performed under pressure, and has learned to channel it into consistent, high-level output.

When you work with Kitegirl, you get strategy, operational clarity, and the kind of deep personal coaching that dissolves the real obstacles — the ones you’ve never said out loud to a colleague.