business startup

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Annabelle Drumm interviewed by Productivity Hub

sydney-creative-business-coachJust noticed this interview I did with Debbie Eglin back in August last year about “Living the Dream” when¬†setting up a Small Business. In the interview we talked about how small business owners would like to spend the 24 hours in the day compared to the reality of how those hours are spent.

Productivity Hub have some great tools to streamline business and you can hire them as consultant to make your office processes more efficient. The goal of the tools and consulting service is to free up your time so you can either spend it working more on producing income, having fun or even sleeping – whatever you need. ūüôā

Read the interview here


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Annabelle Drumm interviewed on Home Business Profiles

Mike Smith of interviewed me on the topic of running a business from home, the pitfalls, the advantages and useful tips to watch out for as you make your move from employee to entrepreneur. is based in the USA and provides a monthly interview of a successful trainer or entrepreneur working in this area. Based on the other interviews I can see, the membership site offers ideas for new income streams, ways to get yourself organised and motivated, separating business life from home life in the same physical space and the operating processes to keep you efficient.

It always seems to be a common problem that once an entrepreneur heads out on their own they find themselves swamped with so many administration jobs they barely have enough hours left to earn some money. The website interviews offer a new perspective each month on how to keep those sorts of issues under control.

Visit the site by clicking their logo here below if you are interested in subscribing and receiving the interviews each month. He has offered me a nominal finder’s fee if you choose to join.

Entrepreneur startup coaching


Did you enjoy this article? The Kitegirl Coach blog is dedicated to collecting and considering information on the planetary and human evolution, Law of Attraction, the world shift in consciousness and creative careers. SHARE with like minded friends, FOLLOW on WordPress (button in the right column) for a regular feed or SUBSCRIBE for a monthly update on articles.


Need help with career direction?

Online coach for career adviceIf you’ve had enough of the work you are doing and yearn to uncover what you’re truly meant to be doing, take a look at¬†the¬†Dream Job Startup program which is now available. Maybe you’re just working for money, not love, or maybe you started this job because it was what you loved at the time and now you’re finding it’s not what it’s cracked up to be.

I ran this as a course a while back formatted as a series of webinars. When I had to write the text to put on the sales page I was trying to think when I’d used this process before and immediately I thought of 5 different times I’d used it with people to great effect. It really works! Not just in the sessions where we were talking but in setting a clear direction in the mind so that serendipity took charge. Things started to fall into place within 1-6 months afterwards for each person. Beautiful Law of Attraction in action.

Uploading these webinars to a suitable platform so people could buy them at a great rate has been holding me up a bit as the platforms all seem to mostly want video files for students these days. However I can set this as a single face to face session if your budget is limited and you want a powerful reset in the direction you are heading or you can take a 3 or 6 month package of coaching to help support you to keep moving and assure a better result.

More details on the offering and case studies are here

Any questions about the options, just drop me a line here:

The Fall of the Solo Entrepreneur

Business Startup mentors SydneyAlthough the term was first used in the 18th Century, the rise of the Entrepreneur, particularly Solo Entrepreneur, has found it’s largest growth in the past 20 years. The¬†discontent around a lack of autonomy while working in¬†big Enterprise, the desire to prioritise¬†lifestyle over a¬†comfortable¬†employee pay packet¬†and the¬†large scale redundancies caused by a dramatically changing economic structure has exploded the Solo-Entrepreneur numbers.

It’s not just about Entrepreneurs themselves. It’s also the ever expanding¬†market for the market. The newly sprouted Expert Industry allows¬†some to make millions teaching people how to be Entrepreneurs. Many of these “tutors” have earned far more teaching people how to do it¬†than they earned¬†in their initial startup business. Now, with a saturated market, we find there is a glut of information in how to “make money from home”, often written by people who aren’t actually succeeding themselves in what they are teaching.

The craze for a dream of giving up the day job, being your own boss and heading for the beach while your business makes you all the money you need is fiercely pursued. Yet so few attain what they set out to achieve. In reality they discover they are caught in a worse lifestyle with:

  • longer hours for little or no pay
  • no support from colleagues they used to have in the office
  • a lack of discipline and patience as it takes longer to build than expected
  • debts mounting because they already quit the day job
  • paying extraordinary amounts of money to “expert”¬†tutors who don’t address the real obstacles for the individual¬†leaving them feeling like a failure for not being able to utilise the information
  • when they do find the right strategies to bring in some customers, the marketing and social network platforms they relied upon constantly alter¬†their search¬†result algorithms¬†so the Entrepreneur is¬†continually¬†having to change strategy. This is not a set and forget process.
  • by the time¬†they build a successful business¬†they are so sick to death of the topic they burnout and the business starts to decline = death to their dream
  • feeling like a failure leads to isolation so they can avoid the¬†“shame” of having to admit it didn’t work out. Isolation means they get no¬†emotional support from others and limits the opportunity to network which could open doors for the next project or job.

With so much pressure and responsibilities many Entrepreneurs would rather swallow their pride, admit defeat go back to an unfulfilling job with a simple pay packet so they can once again finish work at 5pm and get an hour of surfing in before nightfall.

Like a pyramid scheme, the world cannot continue splitting and separating into millions of little one man bands fending for themselves. It’s time to look for a new business model. One which still gives autonomy and reward for great ideas but allows you¬†to do just what you are good at and love to do.

So here’s a Entrepreneur business model of the future. It uses a balance of masculine and feminine energies. This does not have to be completed specifically by men and women to match but is done by those who are most naturally inclined to that style of work.


The 4 Part Business Model

The business model is based on 4 parts. It may be simply 4 people in a small group or a business of 100 people split into the 4 parts. Some parts will need more people than others depending on your industry.

Part One – Masculine – Yang – The Ideas People

These people spark the creative ideas, innovative products or services which make the business unique. In full flow they produce far more ideas than is actually used and may take less time to complete so could do this as part time work.

Part Two – Feminine – Yin – The Nurturers

To understand the masculine / feminine I’m talking about, compare this to the human reproductive system: the masculine spits out the new idea, the feminine takes the idea in, then nurtures and develops the strongest ideas till they are¬†mature and strong enough to survive after birth. This is often the part most missed out by renegade Entrepreneurs keen to get their ideas out on the market.

Spitting out ideas without the time to develop and mature leads to a much lower ratio of long term successes. You might say the infant mortality rate of ideas is really high without this part in¬†the business and generally we underestimate how valuable it is to have “feminine” energy people on the team who can develop your ideas¬†before going¬†to production and birthing on the market.

Part Three – Masculine – Yang – The Marketers

Sales and marketing are active, rather than passive, which is a naturally masculine energy. Women can be really good at this too just as easily as some men will be excellent Nurturers. It depends on the personality. This part needs outgoing sales, marketing and advertising people who raise the Company and Product/Service profile to draw in customers and interest.

Part Four – Feminine – Yin – The Collectors

These are the support people: surveyors, researchers, admin, accounts and customer service who collect feedback and opinion from the customers / audience, then curate the information and funnel it back to the Part One Ideas People so they can either alter or re-create new products and services.

Larger businesses are setup to house these four parts already but Solo Entrepreneurs are rarely set up to manage all these parts. If the Entrepreneur is not inclined to do one of the parts, the business will not last.

So, if you find your one man band business is not succeeding as naturally as you would have liked, consider collaboration in this Business shape drawing in team members who fit best into each part.


Don’t stress about having to share the profits between team members. When you are free to spend all your time doing what you are best at, as the other team members are, you will succeed well beyond what you could have done on your own and are far less likely to burnout.

You’ll probably find they would be delighted to support you in your endeavours which unburdens them from having to do it all themselves as well. This gives you the motivating camaraderie component back that you were missing from the office, makes work more enjoyable and gives you¬†the lifestyle you were all craving in the first place.

Need help setting this Business shape up? Why not work with Kitegirl Coach to speed your progress and take you beyond what you’ve achieved before? ¬†Make an enquiry.

How to trust people

Here’s a bit of fun for Friday. Flying Solo are running a competition which has hit the news and radio stations called “Work in the Nude Day”. Here’s a quick video on why I chose to join in.

You can too! The link to the competition is below…

SUBSCRIBE to the YouTube channel for more fun learning and interviews.

Check out my home based study program for better managing your Stress and Burnout

iPhone app for Freelancers:!/id438626134?mt=8

VOTE for my Work in the Nude Day photo: created by Flying Solo

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